Buying a Rolex watch doesn’t have to be an intimidating process. Join us today as we discuss how to buy a Rolex. Ready to shop? Check out our inventory here: https://www.bobswatches.com/rolex/

Are you interested in learning more about how to buy a Rolex? Including how to choose the perfect Rolex for your wrist, the benefits of investing pre-owned, and more information about Rolex’s catalog? Check out our comprehensive buying guide here: https://www.bobswatches.com/rolex-blog/buying-guides/how-to-buy-rolex.html

Rolex is one of the world’s most recognizable luxury brands. While it might not be the most expensive and exclusive company on the market, it’s still widely sought-after for its iconic status and association with power and success.

It might seem overwhelming to buy a Rolex. They do require a substantial investment for collectors of all budgets, after all. However, if you do your research before you invest, the process isn’t as overwhelming as it might seem.

CATALOG
The Rolex catalog is divided into two categories: classic and professional. The classic series consists mostly of dress watches developed for daily wear and finer occasions, such as the Oyster Perpetual, Datejust, Day-Date, and Cellini.

The professional series includes sport and tool watches that cater to various lifestyles and professions, such as the Submariner, GMT Master, Explorer, and Cosmograph Daytona. This category is known for its robust styling and additional functions not commonly found within the classic range. It also often commands a higher price, depending on the model and market demand.

CHOOSING YOUR ROLEX
The first thing to consider when choosing a Rolex is your budget and style. It’s important to stay realistic as to which models fall within your budget while keeping the styles you love in mind. For example, the Daytona is out of reach for most with an entry-level budget. However, a timepiece within the dress watch collection might be just as classic without breaking budget.

It’s also important to consider how you will be wearing your Rolex. Do you plan on reserving your shiny new investment for finer occasions? In that case, a sophisticated dress watch might be more suited to your wrist. If you’re in the market for a tough, ready-for-anything tool watch, a model from the professional series might speak to your lifestyle more.

Do you travel often? In that case, we recommend the GMT Master, complete with additional time zones.

NEW VS. PRE-OWNED
There are indeed benefits to buying a Rolex brand-new. You will be the first person to wear that watch. Additionally, the watch’s authenticity is not questioned because it was purchased from an authorized dealer. Another bonus is that brand-new watches might even cost less than pre-owned, depending on the model and current market demand.

With that in mind, it isn’t always possible to buy a brand-new watch either. For example, many of the hottest watches on the market right now are completely sold out on the retail level. Many can’t stroll into an authorized dealer and just purchase models such as the stainless steel Daytona ref. 116500 or the newest stainless steel and Pepsi bezel GMT Master II ref. 126710.

Many of the most desirable watches on the market require a years-long wait, which sends collectors to the secondary market, where prices are often double and even triple retail. However, there are also used Rolex watches that sell for less than retail. In that case, you stand to save money by shopping pre-owned, depending on the model.

That leads us to our next topic, where is the best place to buy a pre-owned Rolex? The top concern for most collectors is the watch’s authenticity. Buying from a reputable reseller is one of the smartest choices you can make when shopping pre-owned, and Bob’s Watches is one of the most well-known and trusted names in the game.

A 1-year warranty accompanies every Rolex to ensure it is in proper working condition. Additionally, every Rolex is certified pre-owned by an independent third party to guarantee the watch’s authenticity. You can rest assured that your Rolex is genuine and competitively priced when you shop with Bob’s Watches.

If you aren’t already familiar with the Rolex brand, it might seem like a daunting task to distinguish between the different models produced by the company. Take the time to do your research to ensure that you choose the best watch for your wrist. That might include reaching out to our knowledgeable team for guidance or even hitting the Rolex forums to ask fellow enthusiasts for their advice.

Buying a Rolex shouldn’t be intimidating or overwhelming. Follow the tips outlined in this video, and you’ll be well on your way to buying your very own Rolex!